The vamps and little mix assessment
Analysing music videos:How is sound used to represent /attract a target audience? In the vamps music video of the song somebody to you woman are represented as sex objects like in laura mulvey theory in 1975 lyrics to prove this: "thinking bout way to get you off my mind" Things we connotate with this such as love,sex,relationships. Within this song males are also represened as alpha males as explained in gauntletts argument in 2002 "This ground of mine keeps shaking oh oh oh" the first person plural pronoun mine portrays men calling the ground his like it is an object and he owns it this is a perfect example of alpha males within the music industry. The music video also portrays men as sex objects as explained in the mackillon statement in 2002 using lyrics relating to him 'riding around' quotes from the song like "I used to ride around i didn't want to settle down" clearly connotates to him being a typical male sex object. Yout...
