charlie fuller media

Analysing music videos:How is sound used to represent /attract a target audience? In the vamps music video of the song somebody to you woman are represented as sex objects like in laura mulvey theory in 1975 lyrics to prove this: "thinking bout way to get you off my mind" Things we connotate with this such as love,sex,relationships. Within this song males are also represened as alpha males as explained in gauntletts argument in 2002 "This ground of mine keeps shaking oh oh oh" the first person plural pronoun mine portrays men calling the ground his like it is an object and he owns it this is a perfect example of alpha males within the music industry. The music video also portrays men as sex objects as explained in the mackillon statement in 2002 using lyrics relating to him 'riding around' quotes from the song like "I used to ride around i didn't want to settle down" clearly connotates to him being a typical male sex object. Yout...

Youth as fun (Hedbirdge, 1988) Female Gender Representation (Mulvey, 1975) Male gender as alpha male (Gauntlett, 2002) Male gender as sex object/new aged male (Mackillon, 2002) Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904) Working class as well intentioned but dumb (Butch, 1992) 

               Youth as fun (Hedbirdge, 1988) Female Gender Representation (Mulvey, 1975) Male gender as alpha male (Gauntlett, 2002) Male gender as sex object/new aged male (Mackillon, 2002) Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904) Working class as well intentioned but dumb (Butch, 1992) 

Diegetic   sound  is a noise which has a source on-screen. They are noises which have not been edited in, for example dialogue between characters or footsteps. Another term for diegetic sound is actual sound. Non-diegetic sound  is a noise which  does not  have a source on-screen, they have been added in. For example music, voiceover, sound effects. Non-diegetic sounds are often used to add drama to moments that would be silent without it. Examples of non-diegetic occur  Examples of diegetic occur in the first 20 seconds of the vamps somebody to you:  https://www.vevo.com/watch/the-vamps/somebody-to-you/GBUV71400389 Examples of non-diegetic occur in the first 33 seconds of black magic by little mix: https://www.vevo.com/watch/little-mix/black-magic/GB1101500020 Female Gender Representation (Mulvey, 1975) Male gender as alpha male (Gauntlett, 2002) Male gender as sex object/new aged male (Mackillon, 2002) Youth as d...