music video sound

Diegetic sound is a noise which has a source on-screen. They are noises which have not been edited in, for example dialogue between characters or footsteps.

Another term for diegetic sound is actual sound.

Non-diegetic sound is a noise which does not have a source on-screen, they have been added in. For example music, voiceover, sound effects.

Non-diegetic sounds are often used to add drama to moments that would be silent without it.

Examples of non-diegetic occur 

Examples of diegetic occur in the first 20 seconds of the vamps somebody to you: 
https://www.vevo.com/watch/the-vamps/somebody-to-you/GBUV71400389

Examples of non-diegetic occur in the first 33 seconds of black magic by little mix:https://www.vevo.com/watch/little-mix/black-magic/GB1101500020

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Little mix black magic

All the girls on the block knocking at my door
Wanna know what it is make the boys want more

Is your lover playing on your side?
Said he loves you
But he ain't got time
Here's the answer
Come and get it
At a knocked down price

Hey

Full of honey
Just to make him sweet
Crystal balling
Just to help him see
What he's been missing
So come and get it
While you've still got time

Hey

Get your boy on his knees
And repeat after me, say

Take a sip of my secret potion
I'll make you fall in love
For a spell that can't be broken
One drop should be enough
Boy, you belong to me
I got the recipe
And it's called black magic
(And it's called black magic)

background music fits youth is fun as shown by the upbeat bars

The vamps somebody to you 

Yeah you!
Yeah you!

I used to wanna be
Living like there's only me
And now I spend my time
Thinking 'bout a way to get you off my mind (yeah you!)
I used to be so tough
Never really gave enough
And then you caught my eye
Giving me the feeling of a lightning strike (Yeah you!)

Look at me now, I'm falling
I can't even talk, still stuttering
This ground of mine keeps shaking
Oh oh oh, now!

All I wanna be, yeah all I ever wanna be, yeah, yeah
Is somebody to you
All I wanna be, yeah all I ever wanna be, yeah, yeah
Is somebody to you

Everybody's trying to be a billionaire
But every time I look at you I just don't care
'Cause all I wanna be, yeah all I ever wanna be, yeah, yeah
Is somebody to you (yeah you!)

background music fits youth is fun as shown by the upbeat bars

Song Title & Band/Artist: The vamps some body to you

Target Audience (age/gender/nationality/social grade): male, teenagers

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Thinking 'bout a way to get you off my mind
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	This ground of mine keeps shaking Oh oh oh, now!
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	I used to ride around I didn't wanna settle down
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	But every time I look at you I just don't care 'Cause all I wanna be, yeah all I ever wanna be, yeah, yeah
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”	Nothing ever mattered to me more than this (Yeah you!)
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Look at me now, I'm falling I can't even talk, still stuttering This ground of mine keeps shaking Oh oh oh, now!
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.	❌
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."	❌
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"	Everybody's trying to be a billionaire But every time I look at you I just don't care

Song Title & Band/Artist: Little mix black magic

Target Audience (age/gender/nationality/social grade): female, teenage, class D, standerd  education

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	All the girls on the block knocking at my door Wanna know what it is make the boys want more
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Get your boy on his knees And repeat after me
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	Said he loves you But he ain't got time Here's the answer Come and get it At a knocked down price
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	Crystal balling Just to help him see
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”	Falling in love (hey) Falling in love (hey) Falling in love (hey) Falling in love (hey)
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Boy, you belong to me I got the recipe And it's called black magic
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.	❌
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."	❌
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"	Boy, you belong to me