Gender stereotyping

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Representation Theory

men

-big muscles-tight clothes-powerful/violence-stunts,survive fire,explostions-always get the girl/good lookingdavid gauntlett said males in films are "alpha males who control the action with violence"




woman

-big breasts-skinny -long hair-attractive -revealing clothes laura mouldy said" woman are only in films as objects of desire for males on screen and males in the audience"


Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).



Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).





Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).


















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