charlie fuller media

It created a lot of hype on social media people talked and anyone that didn't see it got told and searched it.

Each week in january 2014, a new character poster was released. Lego stores scheduled linking events Free accessory packs were available in store after building creative models in store. Video game released on 4th February On 7th february, mcdonalds released collectable 3D cups with happy meals A website enabled fans to make versions of themselves Common conventions: Bright and eye catching primary colours. Primary children will recognise these colours The lego logos in a shape of a block Horizontal- The parent company owns lots of companies Vertical- The parent company owns multiple companies across many different stages of the film industry.  Guardian : What are the building blocks of success?   A brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products What did Lego do right ?  The company brought...

One of the most popular and highest-rated films of 2014, The Lego Movie , has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a  familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade.  Although it has already proven itself to be a favorite of adults, The Lego Movie ’s targeted audience is children who will identify with the imaginative and fun characters that take the form of their favorite building toys.  Such a strong platform that provides excellent age-appropriate entertainment to the world’s most impressionable generation gives T he Lego Movie a prime opportunity to communicate to children in an unusually powerful way.  For decades, researchers have explored the way entertainment media influences children’s view of their world.  It wi...

The Hero Emmet The hero is usually on some sort of quest and does everything he can for other people. The hero is usually a friend to everyone and ‘saves the day’ The Villian Lord Business Is in rivalry with the hero and is presented as bad and evil. He also trys to make the hero seem a bad charcter to the audience. The Donor Metal Beard  Gives something to the hero to help him defeat the villan. The Helper Wyld Style She helps the hero. She is kind and helpful and arrives at the necessary moments. She is similar to the Donor as she helps out the hero/ She appears as the good character to the audience The Princess Wyld Style Is seen as a good character and works with the hero. Could be an important charcter The False Hero Batman Trys to be the hero and acts heroically and the audie...