lego audience

One of the most popular and highest-rated films of 2014, The Lego Movie, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a 
familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade.

 Although it has already proven itself to be a favorite of adults, The Lego Movie’s targeted audience is children who will identify with the imaginative and fun characters that take the form of their favorite building toys. 

Such a strong platform that provides excellent age-appropriate entertainment to the world’s most impressionable generation gives The Lego Movie a prime opportunity to communicate to children in an unusually powerful way. 

For decades, researchers have explored the way entertainment media influences children’s view of their world.

 It will not be too long until concerned moviewatchers and parents begin to wonder exactly what message The Lego Movie communicates to the children it is so intentionally geared towards.

The Lego Movie does have an apparent basic lesson for its audience to receive. The story follows main character Emmett, the most ordinary guy in the Lego city of Bricksburg. 
Emmett (voiced by Chris Pratt) goes on an extraordinary journey to stop the evil plans of Lord Business, the character with the most interestingly charged name in the history of children’s film.