lego movie miss mac

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it was shown 7:27 on itv just after dancing on ice

It piggybacks off of other brands’ successes.

There’s no scene that better captures the ability of The LEGO Movie to leverage the success of other brands LEGO once partnered with than the meeting of the Master Builders.

- British heart foundation

- Confused.com

- BT infinity

- Premier inn

good website: https://medium.com/the-mission/5-reasons-the-lego-movie-is-the-greatest-branded-content-ever-f73fd444bb0e

Biggest selling movie in the UK in 2014.

increased by 5 times after the ad was released went from 1,000 to 5,000 over night

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